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Four stages
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EAST IDAHO GROWN
2001
Born in Pocatello
Born in Pocatello, Idaho, and raised moving around Southeast Idaho. No single childhood home, and that is the point: East Idaho is home. Oldest of seven kids, 60 cousins on his dad's side, and a family reunion program every year: skits, songs, everybody performing.
January 2023
The major change
He started college as a musical theatre major. Midway through the first semester, he changed his major to marketing and business. The stage was not going anywhere, but he had found the other thing he was built for.
May 2025
The leap
He took a chance on himself and submitted his name to be GENTRI's Digital Marketing Associate. He got the job. First marketing job in the music industry: the music and the business, finally in the same place.
January 2026
Happy Valley becomes official
He formalized Happy Valley Collective LLC, the legal entity behind everything that followed: Happy Valley Productions for concerts, TicketLaunch for marketing.
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